Stop-motion presentation: Needs Analysis - Sanoma FitFixers

Stop-motion presentation: Needs Analysis - Sanoma FitFixers

Below you can watch a video I made passed October for the Community Building module at school. In the end we had to come up with a new improved concept and prototype for Sanoma’s FitFixers website/community. More at the beginning of the module we we’re asked to do interviews in order to make a needs analysis, which we had to present in an “original” way. Most groups went for video interviews, others for slide shows and I even saw a word-document :)

In my eyes, the problem with a video-interview in this case is that people will probably not answer as honest when there’s a camera pointing at them while begin asked about their health, weight, diets, …

I felt like playing around with stop-motion before, but never got past the small experiments, and thus, I took my chance. FitFixers is part of Sanoma Magazines, and given the fact we still needed faces to present our needs, I grabbed a bunch of magazines. So after 2 days of ripping out pages and cutting-out hundreds of people and objects and one mad night of shooting (in my room, which explains the bad lighting) and editing, this is what I came up with:

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